BBC Sell Online Video Content to Top Newspapers
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Four British newspapers will benefit from BBC online videos.
Four of Britain’s top newspapers have signed a deal with the BBC to show online news videos on their websites.
The Independent, The Guardian, The Daily Telegraph and the Daily Mail all signed up to BBC video content as the UK moves inexorably away from traditional print and towards the new digital age.
The BBC hopes to generate an additional £120 million from selling its online content to third parties over the next five years to supplement the income it receives from the taxpayers licence fee.
Deputy director general at the BBC, Mark Byford told The Independent that it was the intention of the corporation to make online video content more readily available to internet users wherever they are: “The way the public is consuming video online is changing. Audiences are increasingly expecting news content to be available wherever they are, rather than always having to navigate to destination sites.”
The deal should be a win-win situation for those involved. The newspapers add some much needed vibrancy to their blocks of writing, whereas the BBC gets to increase the impact of its online video content through some of the most popular online news services in the UK.
At this stage, only news in the categories of politics, business, science, technology and health will be shared with the media sites; crucially, sports and entertainment videos will be reserved just for the BBC. Viewers outside of the UK will also have the content blocked.
Although consumers are set to benefit from this deal, independent broadcaster ITN complained that the BBC were abusing their position and undermining demand for online content from independent sources.
