Burger King makes a meal of Facebook friends
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Drop 10 friends on Facebook and win a free burger: the Angry Whopper!
Vice-president of marketing for Burger King, Brian Gies said that the company had been eyeing Facebook as a marketing tool for some time. “We wanted to be part of it’s momentum and growth, but in an inverse way.”
Rob Reilly, co-executive creative director of Crispin Porter + Bogusky, the company behind the stunt ad, said that Burger King would capture the attention of a greater audience by using the Web, for the same budget.
The same advertising company was behind Burger King’s controversial Whopper Virgins campaign – blind taste tests done in remote parts of the world like Thailand and Romania to compare responses between McDonald’s Big Mac and the Burger King Whopper.
Only available since late December the ‘Whopper Sacrifice’ has been a very successful advertising tool, with the Whopper Sacrifice Facebook application having already attracted over 60,000 active users. That equates to 600,000 friends dumped.
“Choosing 10 people can take a lot of time,” said Mr. Reilly. “There’s at least an hour’s worth of people’s eyes on your brand. Maybe you can’t quantify those numbers, but they do add up.”
How many friends would you be prepared to dump for the equivalent value of a tenth of a burger?
