Facebook Lite Hopes to Win New Markets
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The social networking phenomenon is hoping that a slimline version will take off in countries with poor broadband access.
Number one social networking website Facebook has begun testing its new Facebook Lite service meant for users in countries with limited access to broadband internet, BBC News has reported.
In a statement Facebook said the new service would be a “faster, simpler version similar to the Facebook experience you get on a mobile phone”. It explained that “Facebook Lite is a fast-loading, simplified version of Facebook that enables people to make comments, accept friend requests, write on people’s walls, and look at photos and status updates”.
“We are currently testing Facebook Lite in countries where we are seeing lots of new users coming to Facebook for the first time and are looking to start off with a more simple experience,” the company said in a statement.
Experts on the latest trends on the internet have said that Facebook is fast becoming the number one social networking site, although it is being closely trailed by Twitter. At the moment, some 72 per cent of Facebook’s 250 million users are based in Europe or the USA, mainly due to the wide availability of broadband in those parts of the world.
Mobile phone technology is the way forward for many users in developing countries, due to the limited broadband infrastructure. It is precisely this trend that Facebook Lite hopes to exploit, giving it a firm foothold in new parts of the globe.
The scaled-back site is currently being tested in India and, if it is a success, Facebook says that it wants to begin trials in both China and Russia.
