Google Improves Related Searches Algorithm
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Internet giant expands search engine functions with better search relevance.
Google has announced two key changes to the way its search engine works which should make searches a lot easier and more relevant for people to use.
To kick off, related searches have been improved with the advancement of a new technology from Orion.
Google snapped up Orion three years ago in 2006 when it was still developing its algorithmic platform.
Orion’s developer, Ori Allon explained the new system: “Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant,” reported searchengineland.com.
Let’s say for example that you’re a fan of 80s comedy. If you type “comedy of the 80s” into Google, not only will you get a list of the top search results as normal, but you will also be presented with relevant related topics at the foot of the page which include “Eddie Murphy comedy”, “80s movies comedy”, “Tom Hanks comedy” and “BBC comedy”.
The new algorithm goes beyond simple keyword search and understands that Eddie Murphy was a significant exponent of 80s comedy. Mr Allon continued: “By displaying results to other associated key words directly related to your search topic, you gain additional pertinent information that you might not have originally conceived”.
Google also announced on its official blog that it was expanding its “snippet” section for longer keyword searches. For searches which are more than three words long, Google will now display a fuller text description underneath the title of each result which should allow customers to get a better idea of what the article relates to.
These longer snippets should help customers retrieve relevant content from more complicated searches which go beyond a simple search term.
With these new search improvements, Google will hope to further increase its dominance in the search engine market. Google currently holds a 63 per cent market share of the entire internet search space.
