Johnny Cash Takes iTunes Downloads to 10 Billion
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Landmark moment for digital downloads as Apple sells 10 billion songs online.
It was poetically fitting that Johnny Cash’s I Guess Things Happen That Way became the 10 billionth song to be sold on iTunes yesterday.
Of all the millions of tracks Apple sells on iTunes, and after pissing off legions of fans by pulling 5,000 sexy apps earlier this week, Muse’s Time is Running Out or Green Day’s Good Riddance might have been more appropriate to mark Apple’s landmark event.
Yet Johnny Cash it was, and so we’re left wondering how it is that Apple can continue its inexorable climb to digital dominance despite horrific decisions like the iPad which would cripple the credibility of any normal company. I Guess Things Happen That Way.
After seven years iTunes has grown into an online music phenomena. It took Apple three years to reach their first billion downloads, another year to jump from 1 billion to 2 billion; now Apple such mass appeal that a billion downloads occurs once every three months.
Research analysts NDP Group confirmed that Apple now controls over 65 per cent of the downloadable music market, with 1 in 4 songs downloaded anywhere in the world coming from iTunes.
Apple announced the top 20 most downloaded songs of all time earlier this week. The Black Eyed Peas managed to overcome Lady Gaga in first place with their catchy tune I Gotta Feeling. Poker Face was the second most downloaded track, whilst British group Coldplay, represented the UK in fifth place with their song Viva La Vida.
Apple now have plans to apply the iTunes model to movies and TV, expanding their media coverage away from music.
