New Super Mario Bros. to Stop Nintendo Slump
Nintendo failed to make its predicted sales target over the lucrative Black Friday and Cyber Monday holiday in the US, selling just 550,000 Wii units over the long weekend.
The company had hoped to equal last year’s target of 800,000 units in the weekend, particularly with the attraction of the New Super Mario Bros. Wii game which has topped the Wii game charts in the US and UK.
Sales were down by nearly a third from last year, even though Nintendo cut $50 from the price of their Wii console to $199 in order to encourage sales over the Black Friday pre-Christmas rush. Online sales on Cyber Monday were heartening with eight of the top 10 bestselling video game categories taken by Wii products on Amazon, the massively successful Modern Warfare 2 struggled to make the top 10.
Leading the way was the new cheaper Wii console, followed by Nintendo’s ever-faithful plumber in his latest gaming adventure. Mario has also dragged up sales with the continued success of Mario Kart Wii and Mario and Sonic at the Olympic Winter Games.
Last year, Nintendo announced in their financial report that Super Smash Bros. Brawl, which sold 1.6 million units in Japan and 3.2 million units in the US was largely responsible for the awesome sales record of Wii consoles. In 2008, Wii had 26 titles which sold over a million units, New Super Mario Bros. Wii has big shoes to fill.
Fortunately for Nintendo New Super Mario Bros. Wii seems to be ticking all the right boxes. The game is full of retro fun but has cranked up the difficulty rating to challenge even the most hardcore of Mario fans. Once again, the moustachioed Italian with the head that can bust rocks is going to save the Japanese computer giant.