The 10 Most Incredible Guinness Ads Ever
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Guinness celebrates 250 years in business.
Millions of people today will raise their glass in honour of the great Irish stout Guinness, which celebrates its 250th anniversary.
Revellers across the globe will toast founder Arthur Guinness for his masterful brewing that continues to be enjoyed today.
In Dublin, a special celebration will be held at St James’s Gate at 17:59 this evening to commemorate the official birth of the stout when Arthur Guinness signed its lease back in 1759.
Such is the popularity of Guinness that it has become synonymous with Ireland. The Guinness harp is almost as much of a national symbol as the shamrock, and that is in no small part to the phenomenal marketing power behind the Guinness brand. Over the years, the public have been treated to some absolute belters in advertising – here we have a collection of the top 10 Guinness Ads.
10. Guinness Penguins
Penguins, the second greatest thing to combine black and white in such style.
9. Seconds from Greatness
Guinness’ long standing tradition of supporting sport was taken to a new level with this amazing rugby advert for the 2007 World Cup.
8. Streaking for Friendship
Controversial when aired because of its content, this advert blends humour and values of friendship with aplomb.
7. Believe
The fact that most people outside of Ireland have never heard of hurling, doesn’t matter. This ad captures the emotions of the game perfectly.
6. Evolution
A classic from the modern era of great Guinness ads.
5. Snail Race
A bit of a slow starter, but whizzing snails in the streets are hilarious.
4. Fish on a Bike
One of the most enduring images of a Guinness prodigy, the fish on the bike became a legend.
3. Surfing the Waves
Routinely voted as one of the best ads ever made, the artistry of the horses crashing through the waves is breathtaking.
2. Guinness Dancing Man
One of the funniest ads ever made, helped by an exceedingly catchy theme song.
1. Dominos
The top spot for the greatest Guinness ad ever was a tough one to call. The Domino ad wins it for a number of reasons. Firstly, the ad looks brilliant, taking an original idea and making it really engaging to watch. That could be said about all Guinness adverts though. Part of what tips the balance in the favour of the Domino ad is the sheer scale of the production; it’s bigger and more impressive than its predecessors.
The Domino advert was part of a much larger campaign, called The Tipping Point which was one of Guinness’ most successful cross platform marketing campaigns, with TV, print and online elements that went viral. The overall combination gives a superb advert with loving story telling, great effects and a new imaginative idea to the classic phrase: “Good Things Come to Those Who Wait.”
Enjoy the Guinness celebrations, Arthur we salute you!
Did we miss your favourite advert? Do you think the order should be reorganised? We want your opinion on the great Guinness adverts. Write a comment in the box below!
No doubt the reason for top spot is evident with the scale of production but the Guinness Dancing Man is probably the most famous Guinness ad. And may even be the most well known drink ad next to Coke in the country.
I’m only in my mid-20s so I was young enough when the ad came out but you can never forget his dancing and you couldn’t have picked a better tune.
….To Martha
Big wave was the best ad – these are all too new.
I ABSOLUTELY AGREE! Totally sublime. I’m on the hunt for the music and can’t seem to get hold of it.
“Good things come to those who wait” (or “Surfing the waves” to those who haven’t done any research on Guinness advertising) is by far the best Guinness commercial and one of the best commercials of all time. It’s not “routinely” voted the best just because everyone else says so. The Dominoes ad shouldn’t even be in the top 5 let alone number one. What about the ad with Rutger Hauer? Or the one with the squirrels? What a load of rubbish.
The harp is the Irish national symbol!
“The Guinness harp is almost as much of a national symbol as the shamrock” – the harp actually is the national emblem of Ireland.
If you took the time to look closely, you would see the harp is NOT the same as the emblem. It is facing back to front. That was the only way that Guinness could use the harp as their trademark.
Where the hell is the lava one?!
http://www.youtube.com/watch?v=nri6358XHZY
And the Domino one is weak.
It says “A national symbol” not “THE national symbol”.
Countries were allowed to have more than one national symbol last time I checked.
To me, is this
http://www.youtube.com/watch?v=Up641ld-Ur4
@ugurarcan
The Dancing Man was the best, not Tipping Point.
The one where your wan is being rode by the boys, it’s not even here.
Ever see “Share One With A Friend”?
All these together don’t even come close to this one…
A two-minute epic. The babe on the beach with the camera photographing the surfer. The music by Riverdance’s Bill Whelan. Even Christy Moore sang about it.
I LOVE this ad – even had the screen saver – he used to knock on the screen! Brilliant – absolutely BRILLIANT!!!!
I am trying to find when “Sing, Sing, Sing” by Benny Goodman was used as background music for an advert on television – probably about 2005.